Who: Loretta Swit, TV Star, Big Screen Star, Broadway Star
What: To serve as Celebrity Grand Marshal in Phoenix Veterans Day Parade
When: Saturday, November 11th at 11 a.m.
Place: Parade staging, NE Corner of Montebello and Central
Few actresses can capture the imagination of generations of audiences with the certainty and charm of Loretta Swit. As quick-witted, impassioned Major Margaret Houlihan of television’s most honored series, “M*A*S*H,” Swit became an American icon and, with its popularity now in worldwide syndication, new fans continue to enjoy her lavish portrayal of the sensuous, sensitive, comedic Major Houlihan.
She is so moved by the military and veterans she supports them to this day and recently narrated the film “Never the Same: The Prisoner of War Experience,” in support of the American Defenders of Bataan and Corregidor Memorial Society.
Swit has been honored with such recognition as the People’s Choice Award, The Genie Award, The Silver Satellite Award, The Jean Golden Halo Award, the Pacific Broadcasters Award, two Emmy Awards, 10 Emmy nominations and eight nominations for the Golden Globe Award.
Her television career boasts over 25 movies, including the original “Cagney and Lacey,” in which she created the role of Chris Cagney, with contractual obligations to “M*A *S*H” preventing her from shooting the series. Other memorable TV films are “Games Mother Never Taught You,” “Hell Hath No Fury,” “The Kid from Nowhere,” “Mirror, Mirror,” “The Execution,” “Dreams of Gold,” “Valentine” and “A Killer Among Friends.”
Most recently on the stage, she was “Eleanor Roosevelt” in sellout runs in Los Angeles and Chicago. A highlight was meeting Eleanor’s granddaughter at a Meet and Greet. This show and “Me and Jezebel” continue to appear on her calendar.
Her wildlife series, “Those Incredible Animals,” was shown twice weekly on the Discovery Channel for an amazing five-year run, and later viewed on Animal Planet airing in over 30 countries. Ms. Swit is as impassioned about animals as she is the theatre and is regarded as a leader in the Humane Environment. The proceeds from her recent book, “SWITHEART” (www.switheart.com) support the Animal Alliance Foundation, ending cruelty for all animals and she has a second book in the works. She has been named Woman of the Year by both the Animal Protection Institute and the International Fund for Animal Welfare.